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ACANAC - Digital Campaign Animation
Overview
Developed animated banner and video content for ACANAC, creating a bold and expressive visual system that reflected the brand’s playful, internet-driven identity across digital campaigns.
Role
Motion Design, Animation, Content Development
Approach
Built a flexible animation system using energetic motion, graphic elements, and 3D accents to create an ownable visual style. Designed assets to scale across HTML5 banners and video while maintaining clarity and consistency across formats.
Outcome
Delivered a set of high-impact digital assets that strengthened ACANAC’s brand differentiation and increased engagement across online campaigns. The work helped position the brand as a clear, flexible alternative in a competitive market.
Key Contributions
- Developed a cohesive animation system for digital campaign content
- Created HTML5 banner and video assets aligned with brand identity
- Introduced a bold, ownable visual style for increased engagement
- Enabled scalable assets across multiple digital formats
Tools and Techniques
Animate CC for fluid, interactive HTML5 banner animations.
After Effects for advanced motion graphics and seamless video production.
Element 3D for integrating dynamic 3D elements into the promo.
Project type
Animation, HTML5, Banner Ads
Location
Toronto
Created HTML5 banner animations, motion graphics, and promotional video content for ACANAC, including digital campaign assets designed for web and online advertising. The work combined animation, 3D elements, and graphic design to build a distinct visual identity, supporting engagement across social media, display ads, and digital marketing campaigns.
