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TD x Toronto Blue Jays - Winterfest
Overview
Developed an interactive fan experience for TD x Toronto Blue Jays Winterfest, combining real-time content generation with motion design to create personalized, shareable outputs.
Role
Creative Direction, Interactive Experience Design, Motion Systems
Approach
Built a system that connected physical environment design with real-time motion output. Developed templates and workflows that enabled live customization, allowing each participant to generate unique branded content instantly.
Outcome
Delivered a high-impact fan activation that increased engagement and created shareable, personalized content at scale. The system bridged physical and digital touchpoints, reinforcing brand presence beyond the event itself.
Key Contributions
- Developed a real-time motion system for personalized fan content
- Designed and visualized the interactive environment
- Integrated motion, design, and technology into a unified experience
- Enabled scalable content creation within a live event setting
Tools and Techniques
3DS Max and Vray for 3D modeling and rendering.
After Effects with Dataclay for dynamic, real-time video creation.
Photoshop for graphic design and post-production enhancements.
Project type
3D, Concept Design, Motion Graphics, Video Editing
Location
Toronto
Designed an interactive brand activation for TD x Toronto Blue Jays Winterfest, featuring real-time motion graphics, personalized video content, and live fan engagement. The project combined 3D visualization, motion design, and experiential systems to create scalable content across digital, social, and on-site environments.
