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TD x Toronto Blue Jays - Winterfest
Project type
3D, Concept Design, Motion Graphics, Video Editing
Location
Toronto
Tools and Techniques
3DS Max and Vray for 3D modeling and rendering.
After Effects with Dataclay for dynamic, real-time video creation.
Photoshop for graphic design and post-production enhancements.
TD x Toronto Blue Jays Winterfest Case Study
Project Overview:
The TD x Toronto Blue Jays Winterfest project aimed to create an interactive set where fans could engage in a unique experience by getting customized motion graphics videos. This immersive setup was designed to enhance fan engagement during the Winterfest event, leveraging cutting-edge technology and design to deliver personalized content.
Role and Responsibilities:
- Interactive Set Design: Created an engaging and visually appealing environment using 3DS Max and Vray to model and render the setup.
- Customized Motion Graphics: Developed a custom After Effects template using Dataclay to enable live, on-the-fly creation of personalized fan videos.
- Graphic Design and Post-Production: Utilized Photoshop for detailed graphic design and post-production work to ensure a seamless and high-quality visual experience.
Outcome:
The interactive set at TD x Toronto Blue Jays Winterfest successfully captivated fans, providing them with a memorable and personalized experience. The ability to create live, customized motion graphics videos enhanced the event's appeal, driving engagement and positive feedback from attendees.
Key Highlights:
- Use of 3DS Max and Vray for a visually striking set design.
- Real-time, personalized fan videos created with a custom After Effects template and Dataclay.
- Seamless integration of technology and design to deliver a high-impact fan experience.
- The project not only highlighted the potential of interactive set design and dynamic content creation but also reinforced the TD and Toronto Blue Jays' commitment to enhancing fan experiences through innovative approaches.
