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TD Music - JUNO Awards Activation
Project type
Motion Graphics, Campaign, XM, Social Media Content, Brand Activation, Icon Animation
Location
Toronto
Tools and Techniques
C4D / Redshift for high-fidelity modelling, lighting, and rendering.
After-Effects for final compositing, colour refinement, animation, and social assets.
Photoshop for compositing and format adaptation across channels.
TD Music - JUNO Awards Activation Case Study
Project Overview:
For the 2023 JUNO Awards, TD Bank launched a nationwide activation celebrating how music impacts us personally. I collaborated with the creative team to develop animated iconography and short-form motion content used across digital, social, and experiential touchpoints. From Meta in-feed posts to on-site screens and digital keepsakes, each asset added energy and brand cohesion to the campaign’s emotional, fan-first narrative.
Role and Responsibilities:
- Motion Design & Animation: Created looping animations and expressive iconography to support both digital storytelling and on-site activations.
- Experiential Content Development: Built animations that appeared in branded experiences, including the JUNO keepsake video booth.
- Social Video Production: Designed and produced multiple short-form videos tailored for Instagram and Meta platforms.
Challenges:
- Delivering a wide range of assets in multiple formats - each tailored for platform-specific specs while maintaining brand consistency.
- Balancing emotional storytelling with contest clarity and sponsor messaging.
- Designing iconography that was expressive, inclusive, and sharable across experiential and digital activations.
Outcome:
The animations helped unify the visual language across social, web, and on-site activations, contributing to higher engagement with contest entries and on-site participation. Fans left with animated, personalized videos that blended branded visuals with JUNO excitement - creating long-tail awareness for TD’s support of Canadian music culture.
Key Highlights:
- Designed a full suite of motion icons and videos for JUNOS-themed contest and activation.
- Supported TD’s social contest campaign with animated visuals for Meta in-feed and story posts.
- Created assets for use in on-site video booths, with branded overlays and interactive fan experiences.
