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TD Music - JUNO Awards Activation
Overview
Developed animated visuals and motion content for TD’s JUNO Awards activation, creating a cohesive visual system across social, digital, and on-site fan experiences.
Role
Motion Design, Campaign Development, Experiential Content
Approach
Created a flexible system of animated iconography and short-form content designed to scale across platforms. Built assets that could adapt to social, on-site installations, and personalized fan outputs while maintaining a consistent visual identity.
Outcome
Delivered a cohesive set of campaign assets that increased engagement across digital and live environments. The work supported interactive experiences, including personalized fan content, extending the campaign beyond the event itself.
Tools and Techniques
C4D / Redshift for high-fidelity modelling, lighting, and rendering.
After-Effects for final compositing, colour refinement, animation, and social assets.
Photoshop for compositing and format adaptation across channels.
Key Contributions
-Developed a scalable motion system for social and experiential use
- Created animated iconography to unify campaign visuals across platforms
- Produced short-form content tailored for social and on-site activation
- Supported interactive fan experiences through personalized content outputs
Project type
Motion Graphics, Campaign, XM, Social Media Content, Brand Activation, Icon Animation
Location
Toronto
Created motion graphics, animated iconography, and short-form video content for TD’s JUNO Awards campaign, supporting social media, experiential activations, and digital platforms. The work included animation for Meta campaigns, branded video booth experiences, and interactive fan content, delivering consistent visuals across multiple formats while enhancing engagement and brand storytelling.
