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Nike - NBA Jersey Launch
Project type
3D, Concept Design, Retail, Video Editing
Location
Toronto
Tools and Techniques:
3DS Max for 3D modeling.
Vray for rendering.
Photoshop for post-production enhancements.
After Effects, Premiere, and Illustrator for video editing and motion graphics.
Interactive display setups.
Nike NBA Jersey Launch Case Study
Project Overview:
The Nike NBA Jersey Launch project aimed to create an immersive retail experience that replicated the excitement of an in-arena NBA experience. The project introduced the innovative Nike Connected NBA Jersey, utilizing dynamic visuals and engaging consumer interactions.
Role and Responsibilities:
- Concept Design: Developed visually impactful designs that mirrored the energy of NBA courts.
- Collaboration: Worked closely with Production, Creative Director and other Art Directors to refine the concepts and ensure they aligned with Nike’s brand identity.
- Execution: Helped facilitate the creation of high-energy in-store displays, video content and guided experiences.
Outcome:
The project successfully captivated consumers with a sensory journey, personalized experiences, and generated significant hype for the Nike NBA Jersey.
