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Nike - NBA Jersey Launch
Overview
Supported the rollout of retail and video content for Nike’s NBA Jersey Launch, translating the energy of the game into a multi-location Toronto retail takeover.
Role
Art Direction, Motion Design, Retail Content Development
Approach
Developed content across retail and digital touchpoints, focusing on bold visuals and motion that reflected the intensity and culture of basketball. Designed assets to work across in-store environments, video content, and campaign extensions.
Outcome
Delivered a cohesive set of retail and video assets that supported a large-scale brand activation across Toronto. The work enhanced in-store experience and reinforced Nike’s presence during the NBA jersey launch.
Key Contributions
- Developed retail and motion content for a multi-location brand activation
- Created assets supporting in-store and digital campaign touchpoints
- Translated basketball culture into visual and motion design systems
- Supported rollout across multiple retail environments in Toronto
Tools and Techniques:
3DS Max for 3D modeling.
Vray for rendering.
Photoshop for post-production enhancements.
After Effects, Premiere, and Illustrator for video editing and motion graphics.
Interactive display setups.
Project type
3D, Concept Design, Retail, Video Editing
Location
Toronto
Created retail visuals, motion graphics, and video content for Nike’s NBA jersey launch, supporting a large-scale brand activation across Toronto. The work included in-store content, digital assets, and campaign visuals designed to enhance retail experience and brand engagement across physical and digital environments.
