Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Shiseido Seasonal Promotional Animation
Project type
3D, Concept Design, Motion Graphics, Campaign, Video Editing
Location
Toronto
Tools and Techniques
Cinema4D for 3D modeling.
Redshift for rendering.
Photoshop for post-production enhancements and photo retouching.
Premiere and After Effects for video editing.
Shiseido Seasonal Promotional Animation Case Study
Project Overview:
These Shiseido projects involved creating a series of captivating animations and stills for various seasonal promotional product giveaways. Each piece was designed to reflect the unique mood and theme of the season, ranging from moody and atmospheric to bright and cheerful. The goal was to enhance Shiseido's promotional campaigns with visually stunning and engaging motion designs and print visuals.
Role and Responsibilities:
- Art Direction: Led the overall visual style and conceptual approach, ensuring each animation aligned with Shiseido's brand and campaign aesthetics.
- Motion Design: Crafted and animated the promotional content, bringing each seasonal theme to life.
- 3D Animation: Used Cinema 4D to model and animate the products and scenes.
- Rendering: Employed Redshift to achieve high-quality, photorealistic renders.
- Post-Production: Used After Effects for compositing and visual effects, and Premiere for editing the final videos.
- Print Stills: Generated high-quality stills for print campaigns, ensuring they captured the same vibrant seasonal themes as the animations.
Challenges:
- Seasonal Themes: Ensuring each animation and still distinctly represented the season's mood, from moody and atmospheric to bright and vibrant.
- Brand Consistency: Maintaining Shiseido's brand identity while exploring diverse visual styles.
- High-Quality Renders: Achieving photorealistic quality with Redshift while meeting tight deadlines.
Outcome:
The Shiseido seasonal promotional animations and stills were a success, adding dynamic and visually rich elements to their marketing campaigns. The work received positive feedback for its creativity, visual appeal, and effective representation of the products and the seasonal themes.
