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Shiseido — Seasonal Campaign Content System
Overview
Developed seasonal motion and visual content for Shiseido, creating a flexible campaign system that adapted across product launches, promotions, and brand storytelling throughout the year.
Role
Art Direction, Motion Design, 3D Visualization
Approach
Built a modular system of motion and still assets that could shift in tone while maintaining brand consistency. Designed visuals to translate seasonal themes into cohesive content across digital, retail, and print environments.
Outcome
Delivered a scalable library of campaign assets used across multiple seasonal activations. The system enabled efficient content production while maintaining a consistent and elevated brand presence.
Key Contributions
- Developed a repeatable system for seasonal campaign content
- Created motion and still assets adaptable across platforms
- Maintained brand consistency across varied visual directions
- Supported ongoing campaign rollouts with reusable content
Tools and Techniques
Cinema4D for 3D modeling.
Redshift for rendering.
Photoshop for post-production enhancements and photo retouching.
Premiere and After Effects for video editing.
Project type
3D, Concept Design, Motion Graphics, Campaign, Video Editing
Location
Toronto
Created motion graphics, 3D visuals, and campaign content for Shiseido seasonal promotions, including product animations, digital assets, and print visuals for retail and advertising. The work focused on scalable content production, consistent brand identity, and multi-channel campaign rollout across digital, retail, and marketing platforms.
