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Redpath - 3D Product Illustrations
Overview
Developed a scalable product visualization system for Redpath, replacing traditional photography with consistent, high-quality 3D assets across packaging, retail, and digital channels.
Role
Art Direction, 3D Visualization, Production System Development
Approach
Developed a flexible rendering system that maintained Redpath’s heritage aesthetic while improving control, consistency, and adaptability. Built assets to support ongoing updates, seasonal variations, and multi-channel use without the need for reshoots.
Outcome
Delivered a reusable library of product visuals that reduced production costs, accelerated content creation, and ensured consistency across all brand touchpoints. The system continues to support packaging, campaigns, retail, and digital platforms.
Key Contributions
- Established a scalable 3D system to replace traditional product photography
- Maintained brand consistency while enabling faster iteration and updates
- Created assets adaptable across packaging, marketing, and e-commerce
- Reduced reliance on photoshoots, improving speed and cost efficiency
Tools and Techniques
3DS Max / V-Ray & C4D / Redshift for modeling, lighting, and rendering.
Photoshop for final touchups and versioning across platforms.
Project type
Graphic Design, Art Direction, 3D Product Illustration
Location
Toronto
Created 3D product renderings and visualization systems for Redpath sugar products, including packaging imagery, marketing visuals, and digital assets. The work replaced traditional product photography with flexible 3D rendering workflows, enabling faster content production, consistent brand visuals, and scalable assets across eCommerce, retail, and advertising campaigns.
