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Estée Lauder – Shades of Canada II
Project type
3D, Concept Design, Motion Graphics, Campaign, Video Editing
Location
Toronto
Tools and Techniques
Cinema4D for 3D modeling.
Redshift for rendering.
Photoshop for post-production enhancements and photo retouching.
Premiere and After Effects for video editing.
Estée Lauder – Shades of Canada II Case Study
Project Overview:
The 'Shades of Canada II' campaign for Estée Lauder aimed to illustrate the performance of the Double Wear Foundation, showcasing shade inclusivity while celebrating the strength, confidence, and success of Canadian athletes.
Role and Responsibilities:
- Art Direction, Video Production, CGI/VFX, Print, and Video Editing.
- Concept & Execution: Developed unique branded visuals and environments such as a gym, synthetic ice rink, and climbing wall to capture athletes demonstrating the product's benefits.
Outcome:
"he campaign generated considerable buzz and positive feedback, celebrating Canada’s diversity and inclusivity while highlighting athletes' confidence and strength.
