Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
A Plus Creative – VFX Logo Animations
Project type
Concept Design, Art Direction, VFX, Motion Graphics
Location
Toronto
Tools and Techniques
After Effects for compositing and VFX sequencing.
Cinema 4D / Redshift: For 3D modeling, lighting, and texturing.
Trapcode Suite: For motion particles, colour grading and stylized transitions.
A Plus Creative – VFX Logo Animations Case Study
Project Overview:
As part of A Plus Creative’s evolving visual language, I developed a series of bold VFX logo animations designed to give the brand added impact across reels, intros, and social content. Each animation explores a different concept—shatter, cloth simulation, particles, surreal transformation — while remaining consistent with the studio’s premium and experimental tone.
Role and Responsibilities:
- Art Direction & Motion Design: Concepted and animated all sequences from initial look development to final polish.
- VFX Execution: Integrated 2D and 3D workflows for fluid transitions, dynamic simulations, and stylistic effects.
- Post-Production: Delivered a versatile series of branded animations ready for use in a variety of formats and outputs.
Challenges:
- Creating a diverse set of animations that each feel unique but still represent a unified brand voice.
- Balancing visual experimentation with clarity and functionality for real-world use cases.
- Managing multiple techniques (particles, lighting, shaders, transitions) within a consistent pipeline.
Outcome:
These animations became key assets for A Plus Creative’s showreels, sizzle content, and social media presence. They helped shape the studio’s motion identity, signaling both technical capability and creative versatility in fast, visually striking moments.
Key Highlights:
- Created a cohesive series of animated brand moments used across A Plus Creative’s digital platforms.
- Explored multiple styles and techniques to showcase range and brand personality.
- Delivered versatile assets that perform across social, video, and branded content.
- Elevated the studio’s motion identity with a bold, high-finish look.
