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Toronto Blue Jays - Retail Environment & Merchandising System
Overview
Developed visual concepts for the Blue Jays Shop at Rogers Centre, creating a cohesive retail environment that enhanced fan experience while reinforcing team identity across key in-store touchpoints.
Role
Art Direction, Concept Development, Visual Merchandising
Approach
Designed a unified visual system across murals, signage, and window displays to define zones within the retail space. Balanced long-term usability with high-impact visuals to support both fan engagement and brand storytelling.
Outcome
Delivered a refreshed retail environment that improved navigation, elevated brand presence, and created a more immersive fan experience. The work also extended into player-facing spaces, reinforcing team identity and motivation.
Key Contributions
- Developed a cohesive visual system across retail and experiential touchpoints
- Designed murals and signage to define zones and enhance in-store navigation
- Reimagined window displays with a focus on longevity and visual impact
- Integrated brand storytelling into both fan and player environments
Tools and Techniques
3DS Max and Vray for 3D modeling and rendering.
Photoshop for graphic design and post-production enhancements.
Project type
3D, Concept Design, Art Direction, Visual Merchandising
Location
Toronto
Developed retail design, visual merchandising, and environmental graphics for the Toronto Blue Jays Shop at Rogers Centre, including murals, signage, and window displays. The work enhanced in-store experience and brand storytelling across retail and experiential environments while supporting fan engagement and team identity.
