Toronto Blue Jays - The Blue Jays Shop

Blue Jays Shop Case Study

Project Overview:
To celebrate the Toronto Blue Jays' recent success, the Rogers Centre retail store was given a vibrant update. Custom wall murals and signage were designed to define key areas within the Blue Jays Shop, while a dated window display was reimagined with longevity and visual merchandising in mind. Additionally, striking murals featuring the team’s championship roster were strategically placed in the players' area to inspire and motivate for the upcoming season.

Role and Responsibilities:
- Concept & Design: Developed creative concepts for custom murals, signage, and the reimagined window display, aligning with the Blue Jays' brand identity.
- Art Direction: Contributed to the overall visual narrative to ensure the refreshed space resonated with fans and elevated the team's spirit.
- Visual Merchandising: Strategically positioned inspiring imagery in key areas to enhance both the retail experience and team motivation.

Outcome:
The refreshed Blue Jays Shop enhanced the retail experience for fans at Rogers Centre while serving as a motivational space for players. The new visuals strengthened brand identity and contributed to an overall elevated atmosphere for both customers and the team.

Key Highlights:

- Revitalized the retail space at Rogers Centre with a fresh, modern design.
- Helped to design custom murals and signage to clearly define key areas within the Blue Jays Shop.
- Reimagined the outdated window display with a focus on longevity and impactful visual merchandising.
- Strategically placed inspiring murals featuring the championship roster in the players' area.
- Enhanced the overall fan experience and player motivation through targeted, visually engaging elements.