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Molson Coors - Keystone Camo Can Campaign Posters
Overview
Developed a series of OOH poster concepts for Keystone’s camo can campaign, translating the brand’s rugged, outdoor identity into bold, seasonal visuals designed to stand out in retail environments.
Role
Art Direction, Concept Design, Graphic Design
Approach
Created a set of visually distinct poster concepts unified by a strong seasonal theme. Used texture, composition, and typography to evoke the hunting season while maintaining a cohesive campaign identity across all executions.
Outcome
Delivered a cohesive set of campaign visuals that increased product visibility and supported the camo can launch across retail and in-store environments. The work reinforced Keystone’s brand positioning while aligning with seasonal marketing efforts.
Key Contributions
- Developed a cohesive visual system for a seasonal OOH campaign
- Designed multiple poster concepts unified by theme and brand identity
- Created high-impact visuals to enhance product visibility in retail environments
- Translated seasonal storytelling into scalable campaign assets
Tools and Techniques
Photoshop for image compositing, texturing, and color grading.
Illustrator for typography layout and vector detailing.
Project type
Concept Design, Art Direction, Graphic Design, OOH
Location
Toronto
Created out-of-home advertising posters and campaign visuals for Molson Coors’ Keystone camo can launch, including concept design, art direction, and graphic design for retail and in-store marketing. The work focused on seasonal campaign storytelling, product visibility, and bold visual design to support hunting season promotions across physical and retail environments.
