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Molson Coors - Keystone Camo Can Posters
Project type
Concept Design, Art Direction, Graphic Design, OOH
Location
Toronto
Tools and Techniques
Photoshop for image compositing, texturing, and color grading.
Illustrator for typography layout and vector detailing.
Molson Coors - Keystone Camo Can Posters Case Study
Project Overview:
This poster series was created to promote Keystone's limited-edition camo cans for hunting season. The concept focused on delivering rugged, eye-catching visuals that blend the essence of the outdoors with the boldness of the Keystone brand. Each poster emphasized a different look—bringing variety and personality while maintaining a cohesive campaign.
Role and Responsibilities:
- Art Direction: Led the creative development of the poster series, establishing tone, layout, and visual strategy.
- Design: Executed all final designs using Photoshop and Illustrator, incorporating textures, lighting effects, and detailed compositions to evoke a rugged, seasonal aesthetic.
Outcome:
The campaign successfully highlighted the new camo can launch across multiple touchpoints. The posters served both as in-store promotional pieces and as part of a broader seasonal identity, aligning with Keystone’s target audience and seasonal messaging.
Key Highlights:
- Designed three visually distinct posters unified by theme and style.
- Captured the energy of hunting season through bold textures and graphic storytelling.
- Elevated product visibility in retail environments with high-impact design.
- Contributed to a cohesive brand rollout for the seasonal campaign.
