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Molson Coors - MadJack Social Content System
Overview
Developed bold, social-first motion and visual content for MadJack, creating a high-energy system that reinforced the brand’s playful, youth-driven identity across digital platforms.
Role
Art Direction, Motion Design, Content Development
Approach
Built a fast-paced content system combining motion, design, and sound to create high-impact visuals optimized for social feeds. Designed assets to scale across formats while maintaining a consistent, recognizable brand voice.
Outcome
Delivered an ongoing library of social content that increased visibility and engagement across platforms. The work supported both seasonal activations and always-on content, strengthening MadJack’s presence with a younger audience.
Key Contributions
- Developed a cohesive visual system for social-first campaign content
- Created motion and static assets aligned with MadJack’s bold brand tone
- Integrated sound design to enhance energy and engagement
- Enabled scalable content across seasonal and ongoing campaigns
Tools and Techniques
After Effects for animation and motion graphic sequences.
Photoshop & Illustrator for layout, retouching, and visual compositing.
Audio Production Tools for custom sound effects and mixdowns.
Project type
Graphic Design, Art Direction, Motion Graphics
Location
Toronto
Created motion graphics, video content, and social media assets for MadJack campaigns, including short-form animation, graphic design, and sound-driven content for Instagram and digital platforms. The work focused on high-impact visuals, fast-paced motion, and scalable assets designed to increase engagement across social media and advertising.
