Molson Coors - MadJack Social

Molson Coors - MadJack Social Case Study

Project Overview:
To help amplify MadJack’s playful brand personality, we created a series of bold, energetic image and video assets for social media platforms. The content was designed to be fast, fun, and thumb-stopping—leaning into bright palettes, quirky motion, and punchy audio to speak directly to a younger, social-first audience.

Role and Responsibilities:
- Art Direction: Co-led the creative motion direction, shaping the tone, pacing, and visual language.
- Video Production: Designed and animated motion content in After Effects, optimizing for social feed performance.
- Graphic Design: Created static visuals using Photoshop and Illustrator that maintained brand consistency across formats.
- Audio Production: Crafted energetic audio tracks and sound design to complement the visuals and enhance engagement.

Challenges:
- Balancing brand consistency with the need for rapid, attention-grabbing visuals suited for fast-scrolling environments.
- Creating assets that worked across various social specs, while still maintaining visual clarity and impact.
- Delivering dynamic motion and sound that felt fun, fresh, and unmistakably MadJack.

Outcome:
The content series elevated MadJack’s presence across Instagram, Facebook, and other platforms—strengthening brand recognition and reinforcing its vibrant, unconventional vibe. The combination of motion, design, and sound helped cut through the noise and drive engagement with key demographics.

Key Highlights:
- Developed a full suite of animated and static assets tailored for social media.
- Combined visuals and audio to match the energy and voice of the MadJack brand.
- Delivered playful, impactful content optimized for engagement.
- Assets supported seasonal campaigns and ongoing brand storytelling.