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Live Clean – Baby Campaign
Overview
Created a series of product visuals and motion assets for Live Clean’s Baby line, designed to reflect the brand’s soft, clean, and eco-conscious positioning through minimal composition, subtle motion, and controlled lighting.
Role
Art Direction, Look Development, Motion Design, 3D Visualization
Approach
Built a soft, minimal visual language using controlled lighting, motion, and composition to reflect the brand’s clean and gentle positioning. Designed assets to scale across formats while maintaining clarity and consistency.
Outcome
Delivered a flexible library of product visuals that replaced traditional photo and video production, reducing costs and enabling consistent content across campaigns, social, and retail touchpoints.
Key Contributions
- Developed a visual system aligned with Live Clean’s brand tone
- Created motion and still assets for digital, social, and retail use
- Replaced traditional production with scalable 3D content
- Enabled reuse across SKUs and future campaign iterations
Tools and Techniques
C4D / Redshift for high-fidelity modelling, lighting, and rendering.
After-Effects for final compositing and colour refinement for maximum shelf appeal.
Project type
Look Development, Art Direction, 3D Illustration, Motion Graphics
Location
Toronto
Developed 3D product visuals and motion content for Live Clean’s Baby line, including look development, animation, and photoreal rendering for digital campaigns, eCommerce, and retail. The work replaced traditional photography and video production with scalable 3D assets, enabling consistent brand visuals across social media, online retail, and in-store marketing while reducing production costs and increasing flexibility.
