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Live Clean – Baby Campaign
Project type
Look Development, Art Direction, 3D Illustration, Motion Graphics
Location
Toronto
Tools and Techniques
C4D / Redshift for high-fidelity modelling, lighting, and rendering.
After-Effects for final compositing and colour refinement for maximum shelf appeal.
Live Clean – Baby Campaign Case Study
Project Overview:
For Live Clean’s Baby line, I created a series of 3D product animations that brought their packaging and brand story to life across digital platforms. Designed to replace traditional video and photography, the animations captured the calm, clean tone of the brand through soft motion, subtle lighting, and elegant composition—perfectly aligned with Live Clean’s gentle, eco-conscious message.
Role and Responsibilities:
- Art Direction & Animation: Directed the animation style and executed each product shot in Cinema 4D and Redshift, emphasizing soft movement and clarity.
- Look Development: Created realistic product shaders, lighting, and studio environments that reflect the brand’s calm and clean identity.
- Post-Production: Composited and finalized videos for use across web, social, and retail applications.
Challenges:
- Conveying softness and warmth through animated product visuals in a digital medium.
- Ensuring label and brand clarity while adding visual interest through motion and light.
- Creating flexible, reusable assets that could adapt to multiple campaign formats.
Outcome:
The final 3D visuals rolled out across social ads, e-commerce listings, and in-store signage, giving Friceys a flexible library of high-resolution imagery that replaced costly photoshoots and kept brand visuals consistent across every touchpoint.
Key Highlights:
- Delivered animated product visuals that replaced traditional photo/video.
- Matched the brand’s soft and pure tone with fluid, calming motion.
- Used across digital campaigns, paid ads, and social content.
- Created future-proof assets ready for repurposing across SKUs and seasonal launches.
