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Broken Tine Orchard - Friceys Fruit-Covered Ice Cream Bars
Overview
Created vibrant 3D product illustrations for Friceys’ fruit-covered ice cream bars, showcasing multiple flavours through a cohesive, playful, and premium visual system.
Role
Art Direction, 3D Illustration, Visual System Development
Approach
Built a flexible visual system that balanced individual flavour identity with overall brand cohesion. Designed compositions that emphasized product appeal while allowing assets to scale across packaging, social, and e-commerce environments.
Outcome
Delivered a versatile library of product visuals that replaced traditional photography, reduced production overhead, and ensured consistency across all channels. Assets were designed for reuse and extension across future campaigns and SKUs.
Key Contributions
- Developed a scalable visual system for multi-SKU product storytelling
- Created high-fidelity product and ingredient visuals for retail and digital use
- Ensured consistency across packaging, marketing, and e-commerce touchpoints
- Enabled ongoing content updates without the need for reshoots
Tools and Techniques
C4D / Redshift for high-fidelity modelling, lighting, and rendering.
Photoshop for final compositing and colour refinement for maximum shelf appeal.
Project type
Graphic Design, Art Direction, 3D Illustration
Location
Toronto
Developed 3D product renderings and illustrations for Friceys ice cream bars, including packaging visualization, photoreal fruit modeling, and high-end compositing for digital, retail, and advertising use. The work replaced traditional product photography with scalable 3D assets, enabling consistent visuals across eCommerce, social media, and in-store marketing while supporting multiple SKUs and campaign updates.
