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Nike - EXP-X14 Retail Concept
Overview
Developed retail display concepts for Nike’s EXP-X14, translating the brand’s experimental and forward-thinking identity into immersive in-store environments.
Role
Concept Design, 3D Visualization, Retail Experience
Approach
Created bold, future-driven retail concepts that emphasized movement, materiality, and brand storytelling. Designed environments to showcase product innovation while aligning with Nike’s broader retail and campaign direction.
Outcome
Delivered a series of high-impact retail concepts that explored how Nike’s innovation could be expressed in physical space, supporting internal creative development and future retail execution.
Tools and Techniques
3DS Max for 3D modeling.
Vray for rendering.
Photoshop for post-production enhancements.
Key Contributions
- Developed retail concepts that translated Nike’s innovation into physical environments
- Created immersive visualizations to support product storytelling and display
- Collaborated with creative and production teams to refine direction and execution
- Explored scalable retail ideas aligned with Nike’s brand and campaign vision
Project type
3D, Concept Design, Retail
Location
Toronto
Created retail design concepts and 3D visualizations for Nike EXP-X14, including in-store environments, product displays, and brand storytelling for retail innovation. The work explored future-facing retail experiences through concept design, 3D rendering, and visual development aligned with Nike’s campaign direction.
