Redpath - 3D Product Illustrations

Redpath - 3D Product Illustrations Case Study

Project Overview:
To modernize and streamline their visual content pipeline, Redpath adopted 3D product rendering as a replacement for traditional photography. I created a full suite of photorealistic product renders that maintained the brand’s heritage feel while offering greater flexibility, consistency, and visual control across packaging, marketing, and digital channels.

Role and Responsibilities:
- 3D Modeling & Rendering: Created accurate, detailed product models and textures to match Redpath’s existing packaging and branding.
- Lighting & Composition: Designed scenes with photographic realism, ensuring consistency across product lines and seasonal versions.
- Post-Production: Delivered polished, high-resolution assets suitable for both print and web.

Challenges:
- Matching the visual warmth and trust associated with traditional photography, while enhancing detail and control through CGI.
- Creating renders that remained true to Redpath’s established look while updating the overall presentation for digital-first use.
- Building efficient workflows that allow for fast updates to product visuals without the need for new photoshoots.

Outcome:
The shift to 3D rendering provided Redpath with high-quality, reusable assets that save time, reduce production costs, and maintain visual consistency across all touchpoints. These renders now appear on their website, in national campaigns, packaging, retail placements, and digital ads—delivering the same charm with far more versatility.

Key Highlights:
- Created a cohesive suite of video content tailored for Belgian Moon’s premium tone.
- Balanced visual calm with digital engagement to stand out in social feeds.
- Supported ongoing campaigns with seasonal and evergreen variations.
- Delivered a polished brand feel across motion and sound.