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Estée Lauder – Shades of Canada II
Overview
Developed campaign visuals for Estée Lauder’s Shades of Canada II, translating product performance and inclusivity into stylized, athlete-driven environments.
Role
Art Direction, Visual Development, Motion & CGI
Approach
Designed a series of stylized environments to represent different athletic contexts, using motion and CGI to reinforce product performance and durability. Built visuals that balanced brand polish with expressive, story-driven moments.
Outcome
Delivered a cohesive set of campaign assets that elevated the narrative around inclusivity and performance. The work supported multi-channel rollout across video, digital, and print, contributing to strong audience engagement and brand impact.
Key Contributions
- Developed branded environments to support campaign storytelling
- Integrated motion, CGI, and live-action elements into cohesive visuals
- Translated product benefits into visually driven narratives
- Supported campaign rollout across multiple formats and channels
Tools and Techniques
Cinema4D for 3D modeling.
Redshift for rendering.
Photoshop for post-production enhancements and photo retouching.
Premiere and After Effects for video editing.
Project type
3D, Concept Design, Motion Graphics, Campaign, Video Editing
Location
Toronto
Created campaign visuals, motion graphics, and 3D content for Estée Lauder’s Shades of Canada II, including branded environments, video assets, and digital campaign materials. The work combined CGI, motion design, and art direction to support multi-channel marketing across video, print, and digital platforms.
