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Molson Coors - Belgian Moon Social Content System
Overview
Developed social-first motion and visual content for Belgian Moon, creating a cohesive system that reinforced the brand’s calm, premium lifestyle positioning across digital platforms.
Role
Art Direction, Motion Design, Content Development
Approach
Built a flexible content system combining motion, design, and sound to create a consistent brand experience across social. Designed assets to adapt across seasonal campaigns while maintaining a unified tone and visual identity.
Outcome
Delivered an ongoing library of social content that elevated brand presence and ensured consistency across platforms. The work supported both seasonal activations and evergreen campaigns, strengthening Belgian Moon’s lifestyle positioning.
Key Contributions
- Developed a cohesive visual system for social-first campaign content
- Created motion and static assets aligned with Belgian Moon’s brand tone
- Integrated sound design to enhance mood and engagement
- Enabled scalable content across seasonal and ongoing campaigns
Tools and Techniques
After Effects for fluid animation, transitions, and motion design.
Photoshop & Illustrator for visual asset creation and image prep.
Audio Production For atmospheric, mood-based soundscapes.
Project type
Graphic Design, Art Direction, Motion Graphics
Location
Toronto
Created motion graphics, video content, and visual assets for Belgian Moon social campaigns, including short-form video, animation, and lifestyle-driven content for Instagram and digital platforms. The work focused on consistent brand tone, seasonal campaign support, and scalable content production across social media and advertising.
