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Molson Coors - Belgian Moon Social
Project type
Graphic Design, Art Direction, Motion Graphics
Location
Toronto
Tools and Techniques
After Effects for fluid animation, transitions, and motion design.
Photoshop & Illustrator for visual asset creation and image prep.
Audio Production For atmospheric, mood-based soundscapes.
Molson Coors - Belgian Moon Social Case Study
Project Overview:
For Belgian Moon’s social media channels, we produced a series of short-form videos designed to highlight the brand’s signature calm, refined tone. With an emphasis on elegant motion, warm color palettes, and inviting audio cues, the content brought the Belgian Moon experience to life across digital platforms—balancing seasonal themes with a timeless, easygoing aesthetic.
Role and Responsibilities:
- Art Direction: Helped shape the visual and tonal direction, ensuring each piece reflected Belgian Moon’s brand values.
- Video Production: Designed and animated all content in After Effects, combining smooth transitions, layered textures, and product-focused storytelling.
- Graphic Design: Created static visuals using Photoshop and Illustrator that maintained brand consistency across formats.
- Audio Production: Composed and mixed ambient, lifestyle-inspired soundtracks to elevate the mood and pacing of each piece.
Challenges:
- Capturing the relaxed, premium character of Belgian Moon while maintaining engagement on fast-paced social platforms.
- Ensuring that each video was visually cohesive and could flex across different seasonal campaigns without losing the core brand feel.
- Integrating motion and sound that enhanced the product experience without overpowering it.
Outcome:
These videos gave Belgian Moon a consistent, elevated look across Instagram and other social platforms. The polished aesthetic and calming sound design helped position the brand as a lifestyle-forward choice, enhancing its presence in a crowded beverage market.
Key Highlights:
- Created a cohesive suite of video content tailored for Belgian Moon’s premium tone.
- Balanced visual calm with digital engagement to stand out in social feeds.
- Supported ongoing campaigns with seasonal and evergreen variations.
- Delivered a polished brand feel across motion and sound.
